A world for children

For SOS Barnbyar, we developed a refreshed visual identity grounded in the idea of moving from one situation to another, building a better world together, piece by piece, block by block.

Inspired by the metaphor of building blocks, we created a flexible visual system that reflects the stable foundation SOS provides while symbolizing progress toward a safer future for children.

We revitalized their signature orange into a more vibrant, digitally optimized tone and introduced a set of secondary colours to enhance functionality and visual dynamism.

To add distinctiveness, we designed SOS Play, a custom, child-inspired typeface. We also developed a new illustration style to bring emotional depth, created clear and engaging infographics, and introduced hand-drawn lines to reinforce key messages.

The layout system is modular and flexible, built, like the concept itself, on visual building blocks.