A world for children

We developed the concept "En värld för barn" – "A World for Children" – to make visible the reality that one in ten children grow up without the support of safe, caring adults. The creative concept highlights both the challenges these children face and the positive change that SOS Barnbyar and donors create together.

To bring this concept to life, we developed a refreshed visual identity grounded in the idea of moving from one situation to another — building a better world together, piece by piece, block by block. Inspired by the metaphor of building blocks, we created a flexible visual system that reflects the stable foundation SOS provides while symbolising progress toward a safer future for children.

We revitalised their signature orange into a more vibrant, digitally optimised tone and introduced a set of secondary colours to enhance functionality and visual dynamism. To add distinctiveness, we designed SOS Play, a custom, child-inspired typeface, developed a new illustration style to bring emotional depth, created clear and engaging infographics, and introduced hand-drawn lines to reinforce key messages.

The layout system itself is modular and flexible that built, like the concept, on visual building blocks.