People’s perception of Folkoperan is largely shaped by the plays they put on, and less by their reason to be – to make opera more accessible to everyone, regardless of age and background. This was the reason for a new design programme.
The Art Deco inspired Opera house building has a rich history and is home to Folkoperan and the brand. The building’s original 1930’s signage, ‘GARBIO’ was our starting point for the new identity and signage system. We took inspiration from the sans-serif letterforms of the ‘A, B, G, R , Å and Ä’ and applied them to a more modern cut of Futura.
The building’s colourful red interior is carried through in our colour palette, stationery and packaging.