The story of Holmen begins where the power of the forest meets the ingenuity of human engineering. Here, where nature and technology intersect, incredible opportunities to create a sustainable future unfold.
The new Holmen brand is built from a simple, captivating narrative forming the basis for everything. From every key message to the final anchor point in the new typeface. In close collaboration with the Holmen team we have created a visionary brand ready to inspire a broad audience about Holmen’s circular business ecosystem and the immense potential of renewable products from the forest to drive the transition towards a sustainable future.
Holmen’s colour concept is inspired by the fusion of nature and technology. The calmer colours represent nature while the vibrant colours signify technology.
Functional Icons & descriptive illustrations
Holmen's functional icons are based on the custom display typeface with sharp and rounded edges. The icons are built on a grid with consistent line thickness.
The descriptive illustrations are intended to be used when Holmen needs to describe details and processes. The illustrations are always based on an isometric perspective and are clear, explanatory and clean.
The abstract illustrations are used as an alternative to photography in situations where business areas need to be strengthened. The 3d illustrations symbolize the different business areas, such as 'Energy' seen below in a powerpoint presentation.
Holmen's imagery is photographed in natural environments with magical light.