The way we live today has made us willing to compromise on quality. But in the Swedish crafting village of Mora they have something important to teach us about quality. A 130 year old story about how to make things last forever.
Together with Morakniv we embarked on a vast journey to carve out a brand that can represent their relentless ambition to make things everlasting. Like archeologists we started digging and unearthed a powerful brand narrative bringing their conviction in how quality takes no shortcuts to life throughout the entire brand. Our creative team shaped a unifying visual identity, a new industrial packaging design concept together with a common language and communications. With the new brand Morakniv is set for global expansion, ready to spread more quality products to all corners of the world.
Thank you Morakniv for a brilliant collaboration!
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