Created together with María Ramos, in collaboration with the South African dancer Andille Vellem. We were commissioned by Design Indaba, a design conference in Cape Town, to design an experimental typeface that could be inspirational for their audience.
Movement is a variable font where the art of dance is brought into type design. We used the movements of a dancer as a reference when finding the shapes of the letters. We were also the opening speakers of the conference and the dancer performed his choreography on stage. The typeface was given away for free so that the story of Movement carries on in other people’s designs after the conference.
The project was awarded gold at the European Design Awards. For more info please visit the Movement site.
© Noel Pretorius