The iconic beetle statuette by artist, Karl Axel Pehrson formed the inspiration for the new Guldbaggen identity.
As the trophy is built up of 11 different metal parts we designed eleven stylised graphic elements to form the new logo.
The parts can also be broken down and used individually or in new configurations: such as a graphic pattern or in a new numeral font. The identity consists of stage design, invitations, Biopubliken awards and website.
© Noel Pretorius