The numbers are a puzzle. The idea was to metaphorically dissect a Rolleiflex camera and use the different parts to form the shapes. The numbers would be a celebration of analogue photography using the skeleton of the machine as the material to mould the forms. The design deconstructs the camera into pieces and puts them back together to become something different.
When seeing the vectorised shapes Evelina Kleiner was inspired to translate the numbers into typographic sculptures, made from different materials, using a laser cutter. The sculptures were then photographed by Studio Kleiner in ways relevant to analogue photography for an art series.